Iconic British brand ghd (good hair day) has launched its new office space at Wellington Place
The world-renowned tech-beauty business has taken 10,345 sq ft at 11 Wellington Place where it has relocated from its previous base in the city.
The move to Wellington Place sees ghd’s 120-strong digital, IT, administrative and accounts teams based at one of the UK’s most sustainable buildings in a state-of-the-art space uniquely designed to meet the brand’s strong growth ambitions.
It includes branded workstations, meeting rooms and styling desks where staff and visitors can test and use ghd’s revolutionary and award-winning products.
Founded in Leeds in 2001, ghd is recognised worldwide as a pioneer of innovative, high-end professional hair tools which are used by 200,000 stylists around the world, stocked by more than 50,000 salons and sold in more than 30 countries.
Standing for Good Hair Day, ghd is the UK’s number one recommended styling brand, with its products sold in the best salons, online at ghdhair.com and through premium retail stores including Selfridges and Sephora.
ghd’s move to 11 Wellington Place comes hot-on-the-heels of the launch of ghd Duet Style, the first two-in-one hot air styler*, which blends air and heated plate technologies to transform hair from wet to styled, with no damage** and up to 45% less energy consumption***.
Paul Pavia, head of development at MEPC, the developer and asset manager behind Wellington Place, said: “ghd is an iconic international brand and one of the most celebrated British business success stories of recent times. We’re incredibly proud to welcome ghd to Wellington Place, a globally recognised name with roots very much here in Leeds.
“GHD’s move is not only a significant indicator of confidence in the Leeds office market, but also further evidences the flight to quality that we continue to witness, with organisations prioritising securing the best space available to support employee wellbeing and social value.
“Wellington Place is home to a thriving community, and we look forward to supporting GHD in what is sure to be an exciting next chapter for the business.”
Jeroen Temmerman, chief executive officer of ghd, said: “ghd was founded by three hairdressers in Leeds in 2001 and has become a leading global beauty-tech business, transforming lives with the power of a good hair day. Having been founded and based in Leeds for more than 20 years, we’re passionate about the city and all that it offers, and we’re confident Wellington Place will play a major role as we deliver on our strategic growth ambitions.
“Energy efficiency is an R&D priority for ghd, and 11 & 12 Wellington Place have set the standard for sustainable development in the Yorkshire region and beyond, so we are delighted to have committed our future here.
“With strong growth ambitions, accelerated by tech innovation, the move to Wellington Place will enable us to scale our operations and further cement our reputation as a world leading beauty-tech business. Our team will benefit from the fantastic amenities and events Wellington Place has to offer, and we are proud to join the community here.”
JLL and Savills are the joint commercial letting agents on the scheme, with Lyons Thompson Letts (LTL) appointed to market its retail and leisure space.
Click here to find out more about GHD.
*that combines hot air and heated styling plates
**no thermal hair damage detected after four passes in wet to style mode vs naturally dried hair
***measured in drying mode vs ghd hair dryer with a brush, depending on consumer use